BNB Chain’s Revamped $100M Incentive Program: Will It Drive Major Growth?

BNB Chain has revealed an expansion of its $100M incentive program after a three-week pilot phase. The initial analysis of the program’s outcomes revealed that the improvement was not as significant as the investigators had expected.

Therefore, the BNB Chain has developed an innovative token acquisition strategy to improve its fundamental metrics and support for the preferred projects. This update is expected to increase platform usage in order to meet the intended goal.

BNB Chain’s $100M Incentive Program Gets an Upgrade! ⬆️
After a 3-week pilot, feedback showed the current program wasn’t effective.

Now, BNB Chain is testing a new direct token acquisition method to improve the program metrics.

Here’s what you need to know: 🧵👇 pic.twitter.com/kqNqB22mVn

— BNB Chain (@BNBCHAIN) April 18, 2025

Program Categories and Eligibility Criteria

The new program caters to two primary classes of assets: trading-based assets and TVL-based assets. To meet the on-chain data requirements, a trading-driven asset must have a market cap of at least $1 million, 300 or more daily active traders, and more than $200,000 in daily volume. TVL-driven assets must have a total value locked (TVL) exceeding $20 million.

In terms of security requests, the project has to ensure that the Top 10 external addresses (EOAs) have no more than 10% of the total token supply. These rules exclude large-scale custody wallets and those affiliated with known Binance figures, such as CZ. Tokens should be locked or released progressively over the specified period, rather than being frozen or unfrozen. A token contract must also be checked on BscScan or undergo a security audit. Projects will also be reviewed for potential financial and smart contract risks.

Project Selection and Investment

Out of the pool of eligible candidates, the BNB Chain Foundation will pick projects that meet these requirements. After the selection, it will invest a minimum of $100,000 in each chosen project. Following the investment, the foundation will announce it on the official BNB Chain X account. This facilitates the tracking of these investments within the crypto community, thereby offering a level of transparency.

To remain as equitable as possible, the program will primarily focus on BNB Chain’s native tokens. This includes new or existing assets, as well as those that have been migrated from other blockchains.

Asset Evaluation Criteria

The foundation will then evaluate the assets according to capitalization, traders, and trading volume. These values help determine projects with greater growth potential and increased community support. Projects must satisfy security and on-chain data standards to qualify for listing.

BNB Chain places high importance on maintaining the integrity of the program. The foundation has been very categorical in its stance that it will disqualify any project associated with fraud, such as wash trading or market manipulation. In cases where a project is reported as a scam, backed by conclusive evidence, it will not be allowed to participate.

Program Terms and Conditions

The terms of the program are subject to change at any time, and participants should be aware that modifications may occur without prior notice.

The foundation reserves the right to cancel, extend, or modify eligibility criteria and requirements, the selection process, and the timeline. Additionally, participants should be aware that the terms of participation may be amended as needed.

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