Ethereum NFT platform Zora to launch token on Apr. 23

Zora, the Ethereum-based platform known for its creator-friendly approach to non-fungible tokens and onchain content, has announced it will launch its long-awaited token, ZORA, on Apr. 23, 2025.

According to an Apr. 21 post shared on X, the token distribution will be based on two snapshots of user activity. The first snapshot covers contributions from Jan. 1, 2020, to Mar. 3, 2025, while the second includes activity up to Apr. 20, 2025.

These snapshots will help determine eligibility for a retroactive airdrop, part of a wider strategy to reward long-time creators, collectors, developers, and participants in the Zora ecosystem.

$ZORA will be live on April 23, 2025. pic.twitter.com/yZdjlnDohH

— zora (@zora) April 20, 2025

Zora previously revealed details for its native token in March, describing ZORA as “a memecoin for the Zora community.” The token will launch on Base, Coinbase’s layer-2 network, instead of Zora’s own L2. This decision appears to be a move toward better accessibility and onboarding for new users, as Base has become a growing hub for onchain social apps and memecoins alike.

The total supply of ZORA will be 10 billion tokens. Of that, 10% has been reserved for the retroactive airdrop. An additional 20% is set aside for future community incentives like grants and hackathons. 5% will go toward providing liquidity.

The Zora treasury will receive 20%, which will unlock gradually over four years after a six-month delay. Team members will receive 18.9%, which will vest monthly over three years with a similar delay. Finally, 26.1% will be distributed to strategic contributors, including early investors and advisors.

The ZORA token is intended for community use and will not carry any governance rights or equity claims. Still, its launch represents a major milestone in Zora’s journey from an experimental NFT platform into a fully-fledged onchain social network.

Over the past few years, Zora has introduced tools like Open Editions and auction houses, hosted record-breaking NFT sales, and enabled millions of dollars in creator earnings. Most recently, it has focused on its “Coins” feature, turning every post into a tradeable token on Base.

Since its inception, Zora has attracted over 2.4 million collectors and more than 618,000 creators, driving upwards of $376 million in secondary volume, as per its March token launch announcement. The ZORA token now becomes another way for the platform to deepen its engagement with users and experiment with new forms of value distribution. Claim details are expected to follow in the coming days.

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