Bitcoin Is a Big Idea Whose Time Has Come: Bitwise CEO

Hunter Horsley, the CEO of $12 billion asset manager Bitwise, is talking up Bitcoin again.

In an X post on Wednesday, March 26, Horsley asserted that Bitcoin is a “big idea whose time has come.”

This statement plays on the popular Victor Hugo quote, “No power on earth can stop an idea whose time has come,” which suggests that when it is the right time for an idea, nothing can stop it from spreading and becoming a reality.

In simple terms, Horsley is suggesting that Bitcoin is now unstoppable. This is just the latest in a series of positive remarks that Horsley has made about the cryptocurrency in recent months.

Bitcoin is a big idea who’s time has come

— Hunter Horsley (@HHorsley) March 26, 2025

In February, Horsley asserted that 2025 would be the year Bitcoin went mainstream, citing JPMorgan’s mention of the asset in its quarterly ETF report. The report highlighted the surge in funds flowing into digital asset investments with the launch of spot Bitcoin ETFs in 2024.

Bitcoin on Fast Lane to Mainstream Adoption

Horsley’s statements come at a time when Bitcoin appears to be on the fast track to mainstream acceptance.

For one, U.S. President Donald Trump has recently established Bitcoin as a strategic reserve asset in the U.S., a move that Bitwise, through its CIO Matt Hougan, suggests could drive other nations to follow suit while also improving the institutional perception of the asset.

Institutions have already been piling in, as evidenced by the significant inflows into spot Bitcoin ETFs over the past year. For context, these funds have seen net inflows of over $36 billion at the time of writing.

Moreover, corporations led by Strategy (formerly MicroStrategy) are piling in. The latest firm to join the Bitcoin treasury strategy bandwagon is video game retailer GameStop, which recently revealed plans to raise up to $1.3 billion to buy Bitcoin.

Amid all of these catalysts, the wealth manager has set a price target of $200,000 per Bitcoin for 2025. This represents a 130% increase from the asset’s current price of $87,000.

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